The why behind the brand
We believe dogs deserve the same standard of care we expect for ourselves — purposeful, high-quality products that support their skin and coat from the inside out. No shortcuts. No clutter. Just effective care, done right.
SHOP THE ESSENTIALS
DAILY REFRESH, ELEVATED SCENT
Scent That Stays. Softness That Lasts.
A lightweight grooming spray for between-bath care—refined fragrance, alcohol-free, softens the coat, tames static, and leaves an airy finish.
CLEAN WASH, HEALTHY COAT
A Better Bath. Every Time.
A 5-in-1 wash that cleanses, conditions, detangles, and helps reduce buildup—rinsing clean for soft coats and balanced skin. Gentle for regular use.
SIMPLE CARE, FRESH BREATH
Freshen Breath. Fight Plaque.
A daily water additive with fresh mint that helps reduce plaque and tartar while keeping breath clean—no brushing required.